Progressive Research : Group

Starlight – Twitter

Starlight children foundation is up to date and they did a great job in creating awareness about this foundation. Their website is up to date and also they use many social media networks like facebook, twitter, youtube, mySpace, Flicker and Linked in. But the network that I am going to research on is Twitter. Twitter is a free social networking and microblogging service that allows users to send and read messages known as tweet. Tweets are a text based post of up to 140 characters displayed on the user’s profile page and delivered to the author’s subscribers who are knows as followers. These allow every follower to be notified on the author’s latest updates, events and status. As for Starlight’s twitter account, they now have 1000 over followers. Information posted on Starlight’s twitter account is also very up to-date, the most recent one that was posted while I am typing this was 7 hours ago. Also almost every information posted is about their events and latest gadgets, websites and their weekly review. These shows how affective they are in promoting their websites and how they manage to use a social media network to spread their information. I think Twitter would be a better choice to spread information instead of using email and sms. Firstly, sms would be an expensive mean of spreading information. Secondly, it is a hassle to open an email because the people would prefer to get information instantly instead of going through so much just to get information. Hence using twitter, people can just open the web page and see the latest updates of the organisation.

In comparison to Starlight’s use of twitter and Children Cancer Foundation, Children Cancer foundation can use twitter to create awareness among the internet because currently they have not use twitter yet. They should use twitter to create awareness because twitter is used by many people now, they can first target a certain age group that uses twitter then from there post events on their profiles(Twitter allows anyone who has a twitter account to post information on their profiles) and their followers would be able to have a glimpse at it and this can go on throughout the whole twitter and if Children cancer foundation wants to update people on their latest events and these would attract people to attend their annual events and this would increase the number of donations made by the society. Hence there would be more attention on Children Cancer Foundation.

http://www.ccf.org.sg/aboutus/mission.html

http://twitter.com/starlightonline

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